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Digital growth

Executive Search

Successful story of:



Facts and figures

  • Privately funded Founded in 2004
  • B2B SaaS model Fintech player
  • Revenue *3 Goal



Backbase is a fast-growing fintech software provider that enables financial organisations to accelerate their digital transformation and to be able to compete in a digital-first world.

Backbase was founded in 2003, is privately funded and has headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) as well as regional headquarters in Boisse, Cardiff, Dubai, Krakow, Mexico City, New York, Toronto, Singapore, Sydney and Tokyo.

Backbase is the creator of the Backbase Engagement Banking Platform, an ultramodern software solution for digital banking that combines traditional systems’ data and functionalities with new fintech players to create a seamless digital experience for customers.

More than 120 financial organisations across the world use the engagement banking platform to streamline their digital sales and self-service activities on all digital touch points.

Backbase gives fintechs the speed and flexibility to create customer experiences on every device, to manage them and to deliver measurable company results. Backbase is of the opinion that excellent digital experiences are essential to stay relevant. Backbase’s software allows financial service providers to grow their organisation digitally and quickly.

Backbase switched to a Software as a Service model at the start of last year which led to a considerable transformation within the company.

Backbase has the ambition to grow in the next three years and to triple its revenue. In order to achieve this, they started looking for a Director of Digital Transformation that helps build on this success.


As the new Digital Transformation Director, Robert Hexspoor helps new customers by defining the roadmap for their digital transformation. This requires the ability to work together with customers in an advisory manner and the ability to translate customers’ goals into digital strategies.

The Director of Digital Transformation uses great expertise in the field of digital transformation and skills to help CEOs of banks and their teams solve their most urgent challenges.

A cultural fit at Backbase is the key to success in both the short and long term. Robert Hexspoor is a digital leader who is not afraid to make decisions quickly, embrace change and has a mentality of “getting things done.”

He understands a scale-up environment, demonstrates leadership skills, is commercially skillful and has wide range of experiences in building up and maintaining C-level relationships. Managing complex timelines and customer needs, make up the core of what he does.



The leadership most suited for success in this phase is characterized by:

  • From operational to coaching leadership (you can no longer do everything yourself)
  • Focus on people – attract, develop and retain the right team of people
  • Creating scalability through structure and processes, without being entrepreneurial, lose – create resilience
  • Clarity (communication I expectations) and personal growth (working with A-players).
  • Continue to refresh and start improving
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