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Digital transformation

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Successful story of:



Facts and figures

  • 1981 Founded in
  • Nestlé & L'Oreal Joint venture
  • 100 countries Active in



“Advancing Dermatology for every skin story.” That is Galderma’s vision. Galderma is a pharmaceutical company that focusses on dermatology, with the goal of repairing the skin and keeping it healthy. The company has specialised in the research and development of therapeutic and aesthetic solutions for skin for over 30 years.

Galderma offers a broad range of products including over-the-counter products and prescription medicine. Their portfolio consists of innovative and scientifically developed products divided over 3 business units:

  • Aesthetics – with this, Galderma focusses on cosmetic surgery clinics offering products like fillers and botulinum toxin
  • Consumer Care – this is the direct-2-consumer channel aimed at over-the-counter products and skincare
  • Prescription Medicine – the business that is focussed on dermatologists and other healthcare professionals that treat patients with skin conditions

Galderma has a clearly defined goal: “to become the leading dermatology company in the world”. In order to make this a reality, Galderma has made a strategy consisting of 2 parts:

1. Innovation and digitisation
2. “Embracing” patients, consumers and health care professionals 

Aside from the above, there is also a focus on digitisation of the primary processes to be able to work better, more quickly and more efficiently. The goal in the end is to work in a more data-driven, value-oriented and agile manner. 

Galderma has already taken steps and started digital initiatives in order to realise these goals.

To carry out these plans in a centralised and coordinated way, and to continue doing so in future plans, the decision was made to hire a Digital Activation Manager. 


Jaco Hamel started as Digital Activation Manager and his most important goal was making an impact using digital. Based on the different BU’s overall strategies he was able to translate the ways in which digital could play a part in achieving these goals, into a roadmap. After that, in collaboration with the BU Heads he ensures that this roadmap is realised.

One of the most important components of the role is ensuring digital is at the forefront of all sales and marketing activities. This involves localising and reaching customers through the relevant online channels, translating the brand strategy into digital as well as increasing customer journey optimisation. For all these plans and ambitions, marketing and sales teams need a sparring partner that shows them all the possibilities that come coupled with digitisation. 


The Digital Activation Manager makes all these initiatives a priority and by obtaining results quickly, he proves his added value. It is important that Galderma finds itself at a tipping point whereby a lot of things are organised well but at the same time, a lot of improvements can still be made in order to make ambitions of growth a reality. 

Jaco Hamel is a proven digital leader with a clear vision and a proven track record in growth in an e-commerce/omnichannel environment. Aside from this he is also action as well as results-oriented, full of initiative and commercial. He always thinks in solutions, always wants to improve and has a lot of energy. Someone who connects, yet at the same time is able to challenge others in the right way. Others see him as an inspiring manager and authority figure when it comes to digital growth.



The leadership most suited for success in this phase is characterized by:

  • Bridge-builder
  • Evangelist & change agent – creating urgency to keep moving and the business
  • Someone who goes through walls
  • Outside-in thinker, putting the customer first and using data
  • Power of execution (think big, act small)
  • Test & Learn – you can make mistakes
  • Commitment to agility and multidisciplinarity
  • Stakeholder management – between evangelist and urgency is relevance, ambassadors breeding / recognizing and deploying
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