HBM Machines

Reporting to the General Manager and as a member of the board, the new Chief Commercial Officer offers a valuable contribution to HBM’s growth and strategy. The CCO is responsible for further developing and implementing all of HBM’s online marketing and sales activities. Aside from that he is also responsible for an international roll out. The Benelux has a lot of potential and there is also ambition to start targeting other countries (France and Germany). Lastly, he focuses on the constant addition of new products and new categories. Purchase innovations and the constant renewal and expansion of the product range continues to play an important role.

The new Chief Commercial Officer is a broad commercial and people-oriented leader. As a person he is analytical and results-driven, sympathetic and no-nonsense. He has a clear vision and an international track record. He has a helicopter view and is able to manage a large scope. He is positive (has a can do mentality) and is able to get people on board with content and is able to connect them. A strength of his is setting up a strategy and subsequently executing said strategy in conjunction with a team. With this, he creates a culture of working together and adds to the professionalisation of the organisation and the creation of a winning team at HBM.